The Masters
2011 MASTERS TOURNAMENT
APRIL 4 - 10, 2010
AUGUSTA NATIONAL GOLF CLUB
 It is hard to imagine that the world's most famous and beautiful golf course was once nothing more than a 365-acre tree farm. But thanks to the vision of two men, Bob Jones and Clifford Roberts, Fruitlands Nurseries, purchased for a mere $70,000 in 1931, is now home to the Augusta National Golf Course.
After finishing the course in late 1933, Jones and Roberts decided to organize an annual tournament and invite all the best players from across the country. Roberts proposed the event be called the Masters Tournament, but Bobby Jones objected thinking it too "presumptuous."
At Jones's insistence, the tournament was called the Augusta National Invitation Tournament, but after five years he gave in to the wishes of Clifford Roberts and the name was changed to The Masters in 1939.
Many decisions made in the very early days of the Tournament remain in place today. Among these is the four-day format with 18 holes played each day instead of the then-customary 36 holes on the third day, the elimination of qualifying rounds and denying permission for anyone except the player and caddie to be in the playing area. A complimentary pairing sheet and a spectator booklet were provided, and commercialization in any form of the Tournament was limited.
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